Total Tune is an automotive tuning device that connects to your OBD II port on your car that is controlled by your smartphone. This product, paired with mobile application, allows anyone to tune their vehicles exactly to the way they want it based on their current vehicle setup. The ideal user for this product are male and female automotive enthusiasts ages 18 to 25 who may want to tune their car but are afraid of the risk of damaging their cars motor or ECU. This product aims to take all of the features available throughout the individual products on the market and create an all-in-one kind of application. The art direction includes the company logo, the product design, packaging and the mobile app interface design. The logo’s direction uses a blend of automotive imagery in a unique way to help differentiate their identity within the target market.
Packaging design is also an important aspect to a product. The packaging is the users first interaction with the product and should leave a good impression. Having users engage with the product through good packaging may help influence their decision to purchase the product. All brand elements include a bluish color to take the brand in a more professional direction to create more credibility and differentiate the brand from others who utilize generic imagery and red/black colors.
The quality of the user interface could make or break the company. Experts from UXPlanet state “From the user’s point of view, usability is important because it can make the users complete the task accurately, and users can operate it with a pleasant mood rather than feeling stupid”. The UI is designed following brand guidelines and with the user in mind. The UI is made in a way to allow the users to quickly and efficiently complete a task with no issues.
